Search Engine Marketing
Search Engine Marketing
Search Engine Marketing is designed to increase the visibility of your site on major search engines such as Google . Since search engines are frequently the first place a consumer will turn to when seeking information regarding a product or service, it will be beneficial to your business to be highly visible on Search Engines.
Our SEM services are comprised of a combination of paid search, which are pay-per-click management services and increasing your site’s ranking in organic search engine results. For searches in your local community we also have Google Places page creation and optimisation, since your Google Places page will figure prominently in local search results. The goal of all of our SEM services is to drive highly targeted traffic to your business website.
ecloudmedia have talented SEM professionals who can enhance the visibility of your site on major search engines in order to drive visitors to your site that have an interest in your product and service offerings.
Ecloudmedia team of SEO experts will conduct a review or your website and thoroughly research your market niche in order to optimise the structure of your site in order to make it conducive to achieving favorable search engine rankings while simultaneously identifying the related keywords of interest.
We will then design an SEO strategy that will include content creation, link building, and social media campaigns in order to increase the visibility of your site in major search engines and simultaneously increase the number of targeted visitors to your site.
We thoroughly research your niche to determine how many people are seeking your products and services, your customer demographics, and trends associated with your niche. We also identify the keywords your customers are most likely to use when considering purchasing a product or service in your niche. Our research can also help us to determine which social media platforms are most likely to be used by your target customers. We will also make use of analytics software and survey information to obtain more data on your target customers.
A thorough understanding of the strengths and weaknesses of your competitors is a fundamental step for developing a comprehensive SEO strategy. We conduct a thorough competitive research that will encompass the quality of your competitors sites and their search engine rankings for keywords of interest as well as their social media activity. Competitors that have aged, high PR sites, numerous quality links to their site, and quality content, will take considerably more time and effort to overtake, than weaker competitors. This analysis will determine the size and scope of the SEO efforts that will be necessary to compete in your chosen niche.
Nothing is more crucial to your SEO efforts than quality content. Without the creation of quality content that interests and engages the visitors to your site, the remainder of your SEO efforts will be in vain. Consequently, a large portion of our SEO efforts will revolve around the creation of quality content that is designed to rank well for the keywords we identified in our keyword research. We can create original content for you or utilise your own unique content and incorporate it into your site.
Keyword research is a crucial part of the SEO process. Normally, we will identify keywords that have varying levels of competition.This will generally include several high volume, highly competitive keywords, a larger number of keywords of medium competitiveness, and an even greater number of low volume, low competition, long tail keywords. High-quality content will then be created that is designed to rank well for our keywords of interest.
Building Quality Backlinks
Quality backlinks that are pointing to the pages of your site, have always been, and remain, a mainstay of SEO. The pages of your site will not rank well, for competitive keyword terms, without backlinks. It is that simple. However, not just any type of backlink will do. You need links from high authority sites that are relevant to your niche. Our SEO experts specialise in obtaining links that will boost your search engine rankings. We use only the most ethical “white hat” techniques, to ensure you will never be penalised by Google for inappropriate linking techniques.
Social Media Marketing
Social media marketing is becoming an increasingly important part of SEO. Not only does it give you an opportunity to engage with your customers, it is also an important factor in your search engine rankings. We assist you creating a presence on powerful social media platforms, such as Google Plus, LinkedIn, Facebook, Twitter, and Pinterest. Social media marketing has become an essential part of a successful SEO campaign.
An important aspect of our SEO efforts involves monitoring the performance of our efforts and reporting them to you on a periodic basis. Our comprehensive reports will cover a number of metrics which may include your ranking for keywords of interest, the number of visitors to the various pages of your site, conversion rates, and much more. Our reports will give you very useful metrics for monitoring the progress of our efforts and determining your ROI.
Conversion Rate Optimisation
We utilise advanced analytics software, such as Google Analytics in order to assess the conversion rate of your landing pages. From this data, we are able to determine which keywords and landing pages on your site convert best. We also use A/B testing techniques to test different versions of your landing pages to arrive at a landing page design that maximises conversions. This process of conversion rate optimisation is likely to significantly improve your ROI.