Cost Per Click
GET MAXIMUM RETURN USING PPC
Pay per click (ppc, Adwords, cpc) is a web based advertising platform and a key method of online marketing. This is very similar to placing an advertisement in a newspaper or magazine to sell a product or service. Pay per click is a great method for placing adverts on major search engines which targets your right audience , to increase traffic , brand awareness and gain a better return on investment (ROI).
Pay per click or paid search as its sometimes known.
This is an auctioning system which allows advertisers to bid for their ranking within the search networks. When someone searches for a particular keyword or phrase within the search networks like Google, the sponsored result your advert will be displayed. These are targeted searches that attract the right audience which generate the relevant website enquires.
The benefits of cpc
Companies that haven’t experienced the benefits of using PPC, then there a few points to consider.
Pay per click has a direct correlation to the volume of sales leads & enquires and generates business , giving a cost per acquisition ( CPA)
PPC advertising can be scaled & tailor made to suit the business needs objectives & budget of any companies marketing campaign , small or large. The larger the campaign the more aggressive the campaign the higher ROI. It’s an ideal advertising platform for start ups , SME’S to be investing in.
With pay per click , the sponsored search results are only displayed when a user is searching for a specific keyword or phrase. This enables the searcher to relate the search to an exact search result , giving them instant access to click through to a website , or landing page offering a product or service to suit the searchers needs & requirements.
Aside from the ad copy of the written advert. Pay per click is all about numbers and the effectiveness of targeting the right audience. effective campaigns can be led by constant tacking and reporting stats.
With so many agencies offering PPC services , it can be quite difficult to decide which PPC company will manage your campaigns. We purposely stay away from bidding wars If you work with us, it’s
because you know the value that comes with a PPC campaign tailored specifically to your audience.
Our full service includes:
Demographic and Geographic targeting
Ad Copy optimization
Match type / keyword
Click path analysis
Match type / keyword